Discovering Influencers

EZTalent's discovery feature helps you find the perfect influencers for your campaigns. Our privacy-first approach means you can browse creators based on their metrics and expertise without seeing personal information until a campaign is active.

Discovery: Free vs. Pro

What you see during discovery depends on whether you have an EZTalent Pro subscription ($19.99/month (Pro) or $49.99/month (Pro Max)):

Filter Options

Use filters to narrow down your search and find influencers that match your campaign needs:

Platform Filter

Filter by the social media platform where you want content posted:

• Instagram - Posts, Stories, Reels
• TikTok - Videos, Stories
• YouTube - Long-form videos, Shorts

Category Filter

Filter by content niche and expertise. Available categories include:

Full category list: Fashion, Beauty, Fitness, Health, Travel, Food, Lifestyle, Tech, Gaming, Finance, Business, Education, Entertainment, Music, Art, Photography, Sports, Automotive, Home, Parenting, Pets, Comedy, Dance, DIY, Sustainability, Plus Size, Luxury, Budget, Minimalist, Vintage, Streetwear, Outdoor, Wellness, Mental Health, Skincare, Haircare, Makeup, Nail Art.

Follower Count Filter

Filter by audience size tier:

Location Filter

Filter by the influencer's geographic location:

• Country - Select specific countries
• Region - North America, Europe, Asia, etc.

Price Filter

Filter by the influencer's rate per content type:

• Minimum price - Set a floor for your budget
• Maximum price - Set a ceiling to stay within budget
• Price range - Quickly select common budget ranges

Reading Influencer Profiles

When you click on an influencer in the discovery results, you'll see their anonymized profile with key information:

Profile Overview

• Creator ID - Anonymized identifier (e.g., "Creator #48291")
• Platform(s) - Where they create content
• Categories - Their content niches
• Follower count - Displayed as a range
• Location - Country only

Content & Pricing

• Content types offered - Posts, Stories, Reels, Videos
• Rates per content type - Their standard pricing
• Minimum campaign value - If they have one
• Typical turnaround time - How quickly they deliver

Performance Metrics

• Campaign completion rate - Percentage of campaigns completed successfully
• Average brand rating - Star rating from previous brand partners
• Response time - How quickly they respond to campaign invitations
• Total campaigns completed - Experience level on the platform

Bio & Description

• About section - Their description of themselves and their content
• Audience description - Who follows them
• Brand preferences - Types of brands they prefer working with

Sending Campaign Invitations

Once you find influencers you'd like to work with, here's how to invite them to your campaign:

Step-by-Step Process

1. Create your campaign first - Have a funded campaign ready (see Creating Campaigns)
2. Browse the Discover page - Use filters to find matching influencers
3. Click on a profile - Review their details
4. Click "Invite to Campaign" - Opens the campaign selection dialog
5. Select your campaign - Choose from your funded campaigns
6. Add a personal message (optional) - Explain why you think they're a good fit
7. Send invitation - The influencer will be notified

Hire Now: Direct Hiring from Services

In addition to traditional campaign invitations, you can hire influencers directly from their service listings in the feed:

1. Browse the Feed - Service listings appear with a green accent bar
2. Click "Hire Now" on a service you like
3. Choose quantity - How many posts/videos/stories you want
4. Review the budget breakdown - Total cost, fee, and influencer payout
5. Send the offer - A campaign and conversation are created automatically
6. Negotiate in chat - Discuss details with the influencer
7. Influencer accepts or declines from the conversation
8. Fund to activate - Pay via escrow to start the campaign

Hire Now is ideal when an influencer's services and rates are exactly what you need - no campaign setup required.

What Happens After You Invite

1. The influencer receives a notification about your campaign
2. They can view your brand profile (company name, logo, description)
3. They can review campaign details (budget, deliverables, requirements)
4. They have 7 days to accept or decline
5. If accepted, the campaign becomes ACTIVE and you'll see their full profile
6. If declined, you can invite another influencer

Best Practices for Finding Influencers

Define Your Goals First

Before searching, clarify what you want to achieve:

• Brand awareness - Prioritize reach (higher follower counts)
• Engagement - Prioritize engagement rate (often micro-influencers)
• Conversions - Prioritize niche relevance and trust
• Content creation - Prioritize content quality and style

Look Beyond Follower Count

• Engagement rate matters more - 5% engagement on 10K followers beats 0.5% on 100K
• Audience quality - Are their followers real and engaged?
• Content consistency - Do they post regularly and maintain quality?
• Brand alignment - Does their style match your brand?

Consider Your Budget Wisely

• Multiple micro-influencers - Often better than one macro-influencer
• Match budget to deliverables - More content types = higher budget
• Factor in platform fees - Remember the tiered platform fee (15% under $1K, down to 8% at $10K+)
• Leave room for negotiation - Some influencers may counter-offer

Evaluate Profile Quality

• High completion rate - Look for 90%+ campaign completion
• Good ratings - 4+ stars from previous brands
• Fast response time - Indicates professionalism
• Detailed bio - Shows they take their work seriously

Personalize Your Outreach

When sending campaign invitations, include a personal message:

• Explain why you chose them specifically
• Mention something about their content style you admire
• Briefly describe why your product fits their audience
• Be professional but friendly

Saving and Organizing Influencers

Tips for managing your influencer search:

• Save your search filters - Bookmark searches you run frequently
• Create a shortlist - Note Creator IDs of promising influencers
• Track past partnerships - Keep records of successful collaborations
• Review regularly - New influencers join the platform regularly

Troubleshooting Discovery

No Results Found

If your search returns no results:

• Broaden your filters (remove some criteria)
• Adjust price range (may be too narrow)
• Check for rare category combinations
• Try different platform options

Too Many Results

If you're overwhelmed by results:

• Add more specific filters
• Narrow the follower range
• Add location filters
• Sort by completion rate or rating