Creating Campaigns

This is where the magic happens! A campaign is basically your brief to an influencer - what you want them to promote, what kind of content you need, and how much you're paying. Let's walk through creating one step by step.

The Quick Version

If you're in a hurry, here's the gist:

1. Go to Campaigns in your dashboard
2. Click "Create Campaign"
3. Fill in what you're promoting, your budget, and what content you need
4. Save it as a draft (you can edit it later)
5. Fund it via Stripe when you're ready
6. Send it to an influencer from the Discover page

That's it! But if you want to maximize your chances of success, read on for the details.

What Goes Into a Campaign?

When you create a campaign, you're essentially answering these questions:

• What are you promoting? - The product, service, or brand you want featured
• Where should people go? - The URL you want the influencer to drive traffic to
• What kind of content do you need? - Posts, Stories, Reels, Videos
• What's your budget? - How much you're willing to pay for this campaign
• When do you need it done? - Your deadline for content delivery

The Campaign Form

Here's what you'll fill out:

Understanding Content Types

Different content types serve different purposes. Here's the breakdown:

Pro tip: Combining content types often works best. A common combo is 1 Reel (for reach) + 3-5 Stories (for urgency and link-sharing). This gives you both algorithmic reach and direct call-to-action opportunities.

Setting Your Budget

Here's how the money works:

• You set a total budget (minimum $50)
• The influencer receives 85% of that amount
• EZTalent takes 15% as a platform fee

So if you set a $500 budget, the influencer gets $425 and the platform fee is $75.

How much should you budget? That depends on the influencer's follower count, engagement rate, and niche. When browsing creators in the Discover section, you'll see their starting rates for different content types - use those as a guide.

Writing Great Campaign Requirements

The requirements you set can make or break your campaign. Here's how to get it right:

Be Clear, Not Controlling

The best influencer content doesn't sound like an ad - it sounds like a genuine recommendation. Give influencers the key points they need to hit, but let them deliver the message in their own voice. Their audience follows them for a reason, and overly scripted content performs poorly.

What to Include in Your Requirements

• Key messaging points - What are the 2-3 things you absolutely want mentioned?
• Required hashtags - Your branded hashtag plus disclosure tags (#ad, #sponsored)
• Account to tag - Your brand's social handle
• Call to action - What should viewers do? (Use the link, try the code, visit the site)
• Things to avoid - Any competitors, topics, or language that's off-limits

What NOT to Include

• Word-for-word scripts (sounds fake, performs poorly)
• Dozens of requirements (pick your battles)
• Unrealistic expectations for the budget

Adding a Promo Code

Promo codes are optional but powerful. They give the influencer's audience a special deal while letting you track sales from the campaign.

When setting up a promo code:

• Keep it simple - "SAVE20" is better than "SUMMERSALE2026EXCLUSIVE"
• Consider personalizing it - Codes with the influencer's name (like "SARAH15") feel more exclusive
• Make it worthwhile - 10-20% off or free shipping works well
• Set it up in your store first - The code needs to actually work when people use it!

You'll enter the promo code details in the campaign form. The influencer sees the code after they accept the campaign.

The Campaign Lifecycle

Every campaign goes through these stages:

Visual Flow

DRAFT → [Fund via Stripe] → [Send to Influencer] → PENDING
                                                      ↓
                                       Influencer Accepts
                                                      ↓
                                                   ACTIVE
                                                      ↓
                                    Content Submitted & Approved
                                                      ↓
                                                 COMPLETED
                                                      ↓
                                            Settlement & Payout

Step-by-Step: Creating Your First Campaign

1. Go to Campaigns

   From your dashboard, click "Campaigns" in the sidebar.

2. Click "Create Campaign"

   You'll see the campaign creation form.

3. Fill in the basics

   Campaign name, product info, product URL, and description.

4. Set your budget and deliverables

   How much you're paying, what content type you need, and your deadline.

5. Add requirements

   Hashtags, mentions, key messaging. Add a promo code if you have one.

6. Save as Draft

   Review everything and save. You can come back and edit later.

7. Fund the Campaign

   When you're ready, click "Fund Campaign" to pay via Stripe. This puts the money in escrow.

8. Find an Influencer

   Go to Discover, find a creator who fits your campaign, and send them the offer.

Tips for Campaign Success

• Research the influencer's content first - Does your product fit their vibe? Would their audience actually care?
• Set realistic budgets - Check the influencer's rates before sending. Lowball offers get declined.
• Give enough time - Good content takes time to create. A week is usually the minimum for quality work.
• Be responsive - If the influencer has questions, answer quickly. Good communication = better content.
• Don't micromanage - Trust the creator's expertise. They know their audience better than you do.

Questions?

If you run into any issues creating a campaign, email us at info@eztalent.app and we'll help you out.