Brand Guide

Welcome to the EZTalent Brand Guide! This documentation covers everything you need to know about using EZTalent to run influencer marketing campaigns - from finding the right creators to tracking your results.

What Can You Do on EZTalent?

As a brand on EZTalent, you can:

• Browse and discover influencers - Search through creators on Instagram, TikTok, and YouTube. Filter by follower count, category, location, and more. Creators stay anonymous until they accept your campaign, so you're browsing based on their stats and content niche, not their identity.
• Create campaigns - Set up campaigns with your product details, requirements, budget, and timeline. You control exactly what you're asking for and how much you're paying.
• Pay securely via escrow - When you fund a campaign, your money goes into escrow (held by Stripe). It's only released to the influencer after you approve their work. No more paying upfront and hoping for the best.
• Track clicks and conversions - Every campaign gets a unique tracking link. You can see how many people clicked, and if you set up conversion tracking (or use promo codes), you can see exactly how many sales came from each campaign.
• Review submitted content - When an influencer posts content for your campaign, they submit proof on the platform. You can approve it or ask for revisions.
• Create promo landing pages - Optionally create branded landing pages for your campaigns that showcase your product and promo code.

The Typical Workflow

Here's how a campaign typically flows from start to finish:

1. Create your account and sign the brand agreement - This is a one-time setup.
2. Browse influencers - Find creators who match your target audience.
3. Create a campaign - Define what you're promoting, what content you want, and your budget.
4. Fund the campaign via escrow - Pay securely through Stripe. Your money is held until the work is done.
5. Send the campaign to an influencer - They'll receive an offer with all the details.
6. Wait for acceptance - The influencer reviews your offer and decides whether to accept.
7. Influencer creates content - Once accepted, they create and post the content you requested.
8. Review the submission - Check that it meets your requirements.
9. Approve the settlement - When you're happy, approve the payment.
10. Influencer gets paid - After your approval (and a quick platform review), the money is released.

How Much Does It Cost?

EZTalent charges a 15% platform fee on all campaign budgets. This fee comes out of the budget you set - it's not added on top.

Here's how it breaks down:

So when you set a $1,000 budget, you pay $1,000 total. The influencer receives $850, and EZTalent keeps $150 for payment processing, escrow management, and platform maintenance.

Getting Started

Ready to launch your first campaign? Start here:

Need Help?

Have questions? Stuck on something? Reach out to us at info@eztalent.app and we'll help you out.