Submitting Content
You've accepted the campaign, now it's time to deliver. This page covers everything about creating content that brands will love, submitting it properly, and dealing with revision requests without losing your mind.
Content Types Explained
Different content types have different expectations. Here's what you need to know for each.
POST (Feed Content)
This is your classic Instagram feed post or carousel. The stuff that lives on your profile forever (or until you delete it).
| What Matters | What Brands Expect |
|---|---|
| Image quality | At least 1080x1080, sharp, well-lit |
| Carousels | Up to 10 slides - first one is what gets people to swipe |
| Caption | Tag the brand, include required hashtags, add #ad disclosure |
| Product visibility | Product should be clearly visible, not hidden in the background |
| Your style | Should look like YOUR content - authentic, not awkward |
STORY (Temporary Content)
Stories disappear in 24 hours, but they're often what brands want most because of the engagement. Here's the deal:
| What Matters | What Brands Expect |
|---|---|
| Length | 15 seconds per frame, usually 3-5 frames total |
| Format | Vertical (9:16) - 1080x1920 pixels |
| Interactive stuff | Polls, questions, link stickers - use whatever the brief asks for |
| Brand tags | Tag their account, use any branded stickers they provide |
| Proof | Screenshot your stories before they disappear! |
Always screenshot your stories right after posting. You'll need proof that you actually posted them, and you can't get that proof after 24 hours.
REEL (Short-Form Video)
Reels are the algorithm's favorite child right now. They take more effort but get more reach.
| What Matters | What Brands Expect |
|---|---|
| Length | 15-90 seconds (check the campaign brief) |
| Format | Vertical (9:16), high resolution |
| Audio | Clear voice, trending sounds, or original audio |
| Captions | Text overlays or closed captions (accessibility matters) |
| The hook | First 3 seconds need to grab attention - this is crucial |
| Call to action | Tell people what to do (buy, click, follow, etc.) |
VIDEO (Long-Form)
YouTube videos, long TikToks, etc. These take the most work but often pay the most.
| What Matters | What Brands Expect |
|---|---|
| Length | Usually 2-15 minutes (check the brief) |
| Format | Horizontal 16:9 for YouTube, vertical for TikTok |
| Quality | 1080p minimum, 4K if you can swing it |
| Integration | Could be a dedicated video OR a segment within your regular content |
| Description | Include their links, discount codes, brand mentions |
| Pinned comment | Some brands want you to pin a comment with their info |
Quality That Gets Approved
Brands aren't asking for Hollywood production value, but they do have standards. Here's what will get your content approved on the first try:
Technical Stuff
- Resolution - Sharp and clear, no pixelation
- Lighting - People need to actually see the product
- Audio - If you're talking, we should be able to hear you clearly
- Stability - Use a tripod or stabilize in editing. Shaky footage = rejected content
- Editing - Clean cuts, good pacing, no glitches
Content Stuff
- On-brand - Follow the brand's guidelines and messaging
- Key messages - Hit the talking points they asked for
- Tags and hashtags - Include everything they specified
- Disclosure - Always include #ad or proper sponsored content disclosure
- Authentic - Should feel natural, not like you're reading a script
- Blurry or pixelated content
- Product barely visible or hidden
- Missing required hashtags or brand tags
- No FTC disclosure (#ad)
- Messaging that doesn't match the brand
- Competitor products showing
- Anything inappropriate or offensive
How to Actually Submit
The submission process is straightforward. Here's how it works:
- Go to the campaign - Dashboard > Campaigns > Select your active campaign
- Click "Submit Content" - You'll see this button on the campaign page
- Select the content type - POST, STORY, REEL, or VIDEO
- Add the URL - Paste the link to your live, posted content
- Upload proof - Screenshots, raw files, whatever the campaign requires
- Add notes - Any context you want the brand to have
- Hit Submit - Off it goes for brand review
What to Include for Each Type
| Content Type | What You Need to Submit |
|---|---|
| POST | Live URL + screenshot showing the post and engagement |
| STORY | Screenshots of each frame with timestamps |
| REEL | Live URL + analytics screenshot (after 24-48 hours) |
| VIDEO | Live URL + screenshot of description showing links |
Check the brief carefully. Some brands want to see your content BEFORE you post it publicly. If that's the case, submit your draft first, wait for approval, then post.
FTC Disclosure (Yes, You Have to Do This)
The FTC requires you to clearly disclose when content is sponsored. This isn't optional - it's the law. Getting it wrong can cause legal problems for both you and the brand.
The Rules
- Make it obvious - Don't bury it in a sea of hashtags
- Put it early - Should appear before people have to tap "more"
- Use clear language - #ad, #sponsored, or "Paid partnership with"
- Every. Single. Post. - Every piece of sponsored content needs disclosure
Platform-Specific Tips
| Platform | How to Disclose |
|---|---|
| Instagram Posts | Use the "Paid partnership" tag AND put #ad at the start of your caption |
| Instagram Stories | Use the "Paid partnership" label or add a text overlay that says "#AD" |
| TikTok | Toggle on "Paid partnership" AND include #ad in your caption |
| YouTube | Check "includes paid promotion" + say it verbally + put it in the description |
Good vs. Bad Disclosure
Good: "#ad I've partnered with @BrandName to share my honest review of their new product..."
Bad: "Thanks to @BrandName #blessed #partner" (not clear, buried in hashtags)
The FTC has gone after influencers for bad disclosure. When in doubt, just add #ad clearly at the beginning. Better safe than sued.
Dealing with Revision Requests
Sometimes brands want changes. It happens. Here's how to handle it without drama.
Common Revision Requests
- Fix the caption wording or add a missing hashtag
- Re-record audio (usually for clarity issues)
- Show the product more clearly
- Add or remove specific talking points
- Adjust video length or pacing
- Fix technical issues (lighting, audio, resolution)
How to Handle Revisions
- Read their feedback carefully - Make sure you understand exactly what they want
- Ask if you're confused - Email info@eztalent.app if you need clarification
- Make all the changes - Address every point, not just some of them
- Resubmit with notes - Tell them what you changed
How Many Revisions Are Normal?
| Situation | What's Expected |
|---|---|
| Standard campaigns | 1-2 rounds of revisions included |
| Major re-shoots | May warrant additional compensation |
| Brand keeps adding new requirements | That's scope creep - you can push back |
If a brand keeps requesting changes beyond what's reasonable (especially if they're adding new requirements that weren't in the original brief), you can contact us at info@eztalent.app. We'll help sort it out.
Meeting Deadlines
This matters more than you might think. Miss deadlines and you'll get bad ratings, cancelled campaigns, and eventually removed from the platform.
Key Dates to Know
- Content deadline - When you need to submit for review
- Posting deadline - When it needs to be live on your profile
- Revision buffer - Leave time for potential changes
Tips for Not Missing Deadlines
- Start early - Waiting until the last minute is asking for problems
- Plan for revisions - Submit a few days early so there's time for changes
- Communicate immediately if something's wrong - Don't wait until the deadline passes
- Set calendar reminders - Your phone is smarter than your memory
If you genuinely can't hit a deadline, contact the brand (via support at info@eztalent.app) BEFORE it passes. Most brands are understanding if you communicate proactively. They're much less understanding if you just ghost.
Submission Status Guide
After you submit, your content will go through these stages:
| Status | What It Means | What To Do |
|---|---|---|
| PENDING | Submitted and waiting for the brand to review | Nothing - just wait |
| APPROVED | They loved it | Post it if you haven't already |
| REVISION_REQUESTED | They want some changes | Check their notes and resubmit |
| REJECTED | Content wasn't accepted | Review feedback and try again with new content |
Don't panic if you get a revision request - it's normal. Even the most experienced creators get feedback sometimes. What matters is how quickly and professionally you address it.