Accepting Campaigns
This guide explains everything you need to know about receiving campaign offers, evaluating them, and making informed decisions about which partnerships to accept.
How You Receive Campaign Offers
Brands discover you through the EZTalent platform and send campaign invitations directly to your dashboard.
The Discovery Process
- Brand searches - Brands use filters (category, platform, follower range, location) to find creators
- Anonymous browsing - Brands see you as "Creator #XXXXX" with basic stats, not your identity
- Campaign creation - Brand creates a campaign with requirements, budget, and timeline
- Invitation sent - You receive a notification about the new campaign offer
Until you accept a campaign, brands cannot see your name, social handles, email, or other identifying information. You remain anonymous as "Creator #XXXXX".
Where to Find Campaign Offers
- Dashboard home - Pending offers appear on your main dashboard
- Campaigns page - Look at the "Pending" tab to see all waiting offers
- Email notifications - You'll receive an email when brands send you offers
Viewing Offer Details
Before accepting or declining, review all campaign details carefully.
Information Available in Campaign Offers
| Section | Details Included |
|---|---|
| Brand Information | Company name, logo, website, industry |
| Campaign Overview | Title, description, goals |
| Deliverables | Content types required (POST, STORY, REEL, VIDEO) |
| Requirements | Specific instructions, talking points, hashtags, mentions |
| Timeline | Start date, content deadline, posting schedule |
| Budget | Total campaign budget and your earnings (85%) |
| Platform | Which platform(s) content should be posted on |
| Escrow Status | Whether funds are already secured in escrow |
Reading the Campaign Brief
Pay close attention to these sections of the campaign brief:
- Content Requirements - Exactly what you need to create and post
- Brand Guidelines - Tone, style, do's and don'ts
- Key Messages - What the brand wants communicated
- Hashtags & Mentions - Required tags for tracking
- Exclusivity Clauses - Restrictions on competitor promotions
- Usage Rights - How the brand can use your content
Evaluating Campaign Offers
Not every offer is right for you. Here's how to evaluate campaigns:
Questions to Ask Yourself
- Does the brand align with my values?
Your audience trusts your recommendations. Only partner with brands you genuinely support.
- Is the budget fair?
Compare the offer to your standard rates. Consider the scope of work required.
- Can I meet the deadline?
Be realistic about your availability and production timeline.
- Is the content achievable?
Ensure you have the equipment, skills, and resources to deliver quality content.
- Will my audience care?
Choose campaigns that genuinely interest your followers.
Red Flags to Watch For
- Escrow is NOT yet funded (wait until funds are secured)
- Unrealistic deadlines for the scope of work
- Vague or unclear deliverable requirements
- Budget significantly below your standard rates
- Requests for content that violates platform guidelines
- Long exclusivity periods without appropriate compensation
Checking Escrow Status
Always verify that funds are in escrow before accepting:
| Escrow Status | Meaning | Should You Accept? |
|---|---|---|
| PAID | Funds are secured in escrow | Safe to accept - payment is guaranteed |
| PENDING | Payment is being processed | Wait until status changes to PAID |
| UNPAID | Brand hasn't funded escrow yet | Don't accept - no payment guarantee |
Accepting a campaign with unfunded escrow puts your payment at risk. Always wait until the status shows "PAID" before accepting.
How to Accept a Campaign
Ready to move forward? Here's how to accept an offer:
Acceptance Steps
- Navigate to the campaign offer in your dashboard
- Click "View Details" to review the full brief
- Verify escrow status shows "PAID"
- Read through all requirements and deliverables
- Click the "Accept Campaign" button
- Confirm your acceptance in the dialog
What Happens After Accepting
- Identity revealed - The brand can now see your name and social handles
- Campaign activates - Status changes from "PENDING" to "ACTIVE"
- You get your tracking tools - See the section below
- Timeline starts - Your content deadline is now active
- Brand notified - Brand receives confirmation of your acceptance
Accepting a campaign is a commitment. You are expected to deliver the agreed-upon content by the deadline. Failure to deliver may affect your standing on the platform.
Your Tracking Tools
Once you accept a campaign, you'll see several tools in your campaign dashboard that you can share with your audience:
Tracking Link
Every campaign comes with a unique short URL (like eztalent.app/c/abc123) that redirects to the brand's product page. When your followers click this link, it counts the click so the brand can see how much traffic you're driving.
How to use it: Put this link in your bio, swipe-up stories, or wherever your platform allows clickable links.
QR Code
You'll also get a QR code version of your tracking link. This is especially useful for:
- Instagram Stories where only some accounts have link stickers
- TikTok videos where you can't add clickable links
- Video content where viewers can scan the screen
Just download the QR code image and add it to your content.
Promo Code
If the brand set up a promo code for this campaign, you'll see it displayed prominently. Share this code with your audience so they can get a discount - and the brand can track which sales came from you.
Promo Landing Page
Some brands create a special landing page (like eztalent.app/promo/SUMMER20) that showcases the product with the promo code already displayed. If the brand enabled this for your campaign, you'll see the link to share.
Direct Product Link
You'll also see the brand's original product URL in case you need to reference the actual product page.
Whenever possible, use the tracking link (or QR code) rather than the direct product link. This helps the brand see how much traffic you're driving, which can lead to more campaigns from them in the future!
How to Decline a Campaign
It's perfectly acceptable to decline campaigns that aren't right for you.
Declining Steps
- Navigate to the campaign offer
- Click "Decline" or "Not Interested"
- Select a reason (optional but helpful for brands)
- Confirm your decision
Common Decline Reasons
- Budget doesn't match my rates
- Brand/product doesn't fit my niche
- Timeline doesn't work for my schedule
- Already working with a competitor
- Requirements are outside my capabilities
- Other commitments
Declining offers has no negative impact on your account or visibility. It's better to decline than to accept and underdeliver.
Managing Multiple Offers
As your profile gains visibility, you may receive multiple offers simultaneously.
Best Practices for Multiple Offers
- Respond promptly - Don't leave brands waiting. Respond within 48 hours.
- Check for conflicts - Avoid accepting competing brands in the same timeframe
- Prioritize funded escrows - Accept offers with secured payments first
- Consider your capacity - Don't overcommit; quality matters more than quantity
- Communicate clearly - If you need time to decide, let the brand know
Avoiding Conflicts of Interest
| Scenario | Recommendation |
|---|---|
| Two competing brands at the same time | Decline one; check exclusivity clauses |
| Brand competitor of active campaign | Check exclusivity period; may need to decline |
| Similar products, different brands | Usually okay if not direct competitors |
| Multiple campaigns with tight deadlines | Only accept what you can realistically deliver |
If you need clarification about deliverables, timeline, or budget before accepting, email us at info@eztalent.app and we can help coordinate with the brand.
Campaign Offer Expiration
Campaign offers don't last forever. Be aware of these timeframes:
- Offers typically expire after 7-14 days of no response
- Brands may withdraw offers if they find another creator
- Expired offers are automatically removed from your dashboard
Brands often work with the first suitable creator who responds. Quick responses significantly improve your chances of landing campaigns.